Visual Design
Envato Birthday Sale

A fun and light hearted look and feel for a large scale campaign, celebrating Envato's birthday.

Cover_Birthday@2x

01 — Background

During 2019 working within the design and marketing teams at Envato I designed and explored a bright and fun creative that is different from what the team had delivered previously. Exploring a party theme the chosen creative direction revolved around pop-art styled colors, sweet treats, and birthday cake. This was delivered as a large scale promotional campaign with three parts to it, celebrating Envato’s 13th Birthday.

Birthday_Desktop-1
Below: Onsite birthday sale advertising
Freebies_600x150
Rising-Star_600x150
Best-2019_600x150
Celebratory_600x150

02 — Approach

During 2019 working within the design and marketing teams at Envato I designed and explored a bright and fun creative that is different from what the team had delivered previously. Exploring a party theme the chosen creative direction revolved around pop-art styled colors, sweet treats, and birthday cake. This was delivered as a large scale promotional campaign with three parts to it, celebrating Envato’s 13th Birthday.

Below: Birthday EDM hero graphics
Birthday-Launch-01
Birthday-Launch-02
Below: Sketching and layout for EDM advertising
Birthday-650x1000_Gmail
Birthday-Sketch
Below: Birthday social media rollout
Birthday-Social-01
Birthday-Social-02-1
Birthday-Social-03

03 — Outcomes

During 2019 working within the design and marketing teams at Envato I designed and explored a bright and fun creative that is different from what the team had delivered previously. Exploring a party theme the chosen creative direction revolved around pop-art styled colors, sweet treats, and birthday cake. This was delivered as a large scale promotional campaign with three parts to it, celebrating Envato’s 13th Birthday.

Involvement

Position: Visual Design Lead
Duration: Mid 2019
Company: Envato

TEAM MEMBERS

Developers, Customer Service, Product Managers, Marketing Manager, General Manager

Contributions

Creative Direction, Art Direction, Visual Design, Project Management, Graphic Design, Sketching, Marketing, Illustration

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© Copyright — Rod Blackney 2020
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