Visual Design
Envato Template Kits

An Easier, faster, and fully flexible way to create complete WordPress websites.


01 — Background

Template Kits are a professional, code-free and cohesive website designs that you can customize exactly as you need. Launching a new WordPress category, on Envato Elements required a fun and inviting marketing campaign, that would help the launch.


Above: Envato Elements on site advertising

02 — Process

For launch, of the Template Kits category on Envato Elements, i was asked to lead the creative and deliver and playful, but professional look and feel which would be applied across multiple marketing channels and also a landing page. I delivered multiple moodboards, sketches and concepts for consideration and feedback from the Envato design, managers and senior leaders at Envato.


Above: Creative exploration and moodboarding

"A template kit contains professional, cohesive designs; with pages and content blocks for each section of your website—all built with a WordPress page builder"

James Giroux, Author Engagement Lead - Envato

Below: Template Kits landing page

03 — Outcomes

The launch of the campaign was successful, ran smoothly and i delivered the playful, engaging look that would help inform Elements subscribers the value of using Template Kits. I even delivered an animation for the landing page which was well receieve and engaging.


Position: Senior UI Designer
Duration: Early 2020
Company: Envato


Developers, Customer Service, Product Managers, Marketing Manager, Marketing Director


Product Design, UI Design, User Research, Prototyping, Project Management, UX Design Sketching, Wireframes, Icon Design, Typography

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© Copyright — Rod Blackney 2020
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