Visual Design
Envato Template Kits
An Easier, faster, and fully flexible way to create complete WordPress websites.
01 — Background
Template Kits are a professional, code-free and cohesive website designs that you can customize exactly as you need. Launching a new WordPress category, on Envato Elements required a fun and inviting marketing campaign, that would help the launch.
Above: Envato Elements on site advertising
02 — Process
For launch, of the Template Kits category on Envato Elements, i was asked to lead the creative and deliver and playful, but professional look and feel which would be applied across multiple marketing channels and also a landing page. I delivered multiple moodboards, sketches and concepts for consideration and feedback from the Envato design, managers and senior leaders at Envato.
Above: Creative exploration and moodboarding
"A template kit contains professional, cohesive designs; with pages and content blocks for each section of your website—all built with a WordPress page builder"
James Giroux, Author Engagement Lead - Envato
Below: Template Kits landing page
03 — Outcomes
The launch of the campaign was successful, ran smoothly and i delivered the playful, engaging look that would help inform Elements subscribers the value of using Template Kits. I even delivered an animation for the landing page which was well receieve and engaging.
Involvement
Position: Senior UI Designer
Duration: Early 2020
Company: Envato
TEAM MEMBERS
Developers, Customer Service, Product Managers, Marketing Manager, Marketing Director
Contributions
Product Design, UI Design, User Research, Prototyping, Project Management, UX Design Sketching, Wireframes, Icon Design, Typography
Browse more projects
Twenty20 LaunchVisual Design, UX/UI Design
PhotoduneUX/UI Design, Product Design
ThemeforestUX/UI Design, Product Design
AudiojungleUX/UI Design, Product Design
Market Welcome SeriesVisual Design, Creative Direction
Cyber MondayVisual Design, Creative Direction
Wombat AlleyVisual Design, Creative Direction
Mystery SaleVisual Design, Creative Direction
Elements Audio LaunchVisual Design, Creative Direction
Birthday SaleVisual Design, UX/UI Design, Creative Direction
Envato LogosUX/UI Design, Product Design
Envato TrendsettersVisual Design, Creative Direction
Envato StudioUX/UI Design, Product Design
Envato Hack WeekVisual Design, Creative Direction
Brand & Logo DesignVisual Design, Logo Design
