Visual Design
Cyber Monday Campaign

A science-fiction styled creative direction and visual design for the biggest sale of the year.

01 — Background

Every year Envato has the annual Cyber Monday sale, this is the biggest sale of the year and is a massive driver of revenue. With Cyber Monday continuing to be the highest revenue day of the year the creative direction needed to stand out from the crowd and the creative would need to speak to it's given audience of bargain hunters and professional creatives.

Below: Creative Exploration and Moodboarding

02 — Process

The goals for this campaign were to communicate that Envato is participating in the Cyber Monday Sale – the biggest sale of the year, whilst standing apart from competitor sales. Collaborating once again with the Envato marketing team I presented a number of possible creative directions, the final direction chosen was 'Tron' and 'Blade Runner' inspired for overall customer attraction. The choice was made to stand out from the other sales by utilizing animation and for a slick science fiction feel. The channel rollout included a final hours campaign push involved a dedicated email, countdown timer added to landing pages, social posts, and header bar advertising, the project included many moving parts and many stakeholders.

Below: Creative Exploration and Moodboarding

Below: Creative Exploration and Moodboarding

03 — Outcomes

The Cyber Monday sale did incredibly well with increased revenue for both the business and the community. The sales pages were improved in a number of ways, including usability, accessibility and development. The team had built a new home page which showcased all Envato offers, and sale pages for each marketplace. The new campaign pages are designed based on heatmap data from previous campaign landing pages, and now uses components consistent with the Envato Market design system. The new design is now used as a template for the rollout of future Envato campaigns.