Envato Elements is a subscription service for designers that includes graphic assets, educational resources. For the launch of the audio category the Envato marketing team desired an eye catching concept that would lure potential buyers of royalty free audio tracks, music and sound effects, the launch of this category was quite a big deal as it was the first of its content type.
Working closely with the Envato marketing team the creative concept around this campaign was crucial to the success of the launch as it would not only be released with the normal campaign collateral but also a be added to the dashboard of the Envato Elements homepage. I was tasked with the challenge to represent audio in a visual and creative way that would be used throughout the launch of the campaign.
Position: Digital Design Lead
Duration: Mid 2017
Creative Direction, Art Direction, Visual Design, Project Management, Graphic Design, Sketching, Marketing, Illustration, Animation, Motion Design
With the campaign being centred around audio, i ended up generating a multitude of audio waves and spectrums, the challenge being choosing which one represented the visualisation of audio and played well within the Envato Elements branding. The audio spectrum chosen proved to be one of the most engaging pieces of marketing collateral produced for the launch of an Elements category. This creative was rolled out across the usual marketing channels email, social and a custom dashboard graphic.
This particular email campaign was rolled out over five days, each day included a different offering. The final result was to produce different color schemes which represented for each of the days of the sale, whilst also sticking to a mysterious theme. Overall the campaign performed very well, which included a large number of accrued customers and a significant boost in sales.
Position: Visual Design Lead
Duration: Mid 2017
Developers, Customer service, Product managers, Marketing managers, Marketing director
Creative Direction, Art Direction, Visual Design, Project Management, Graphic Design, Sketching, Marketing, Illustration, Marketing, Animation
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