Rodney Blackney

Product & Visual Designer

A new creative direction for a mysterious five day marketing sales campaign.

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Situation

During April 2017, I designed and lead the creative direction for an email sales campaign. Previously called the five days of discounts, this campaign required a change in format and a completely different creative direction from what was done previously. The email marketing team at Envato wanted to make this an engaging campaign with the added element mystery and not knowing what’s coming or included next.

Task

The goal of this project was to increase online sales of various Envato marketplace items while acquiring additional customers with the audience being agencies, email list subscribers, and various online businesses. The brief would see me build a creative direction around the term mystery, I collaborated with the marketing team to create the concept of cyber secret agents.

Project

Position: Digital Design Lead
Duration: Mid 2017
Company: Envato

Contributions

Product Design, UI Design, Prototyping, Stakeholder Management, Sketching, Wireframes, Design Systems

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Action

Currently, when a planned outage is scheduled, Belong takes specific actions to inform customers ahead of time. They do this by updating the outage card on the customer's online account Manage Dashboard, allowing them to access outage-related information easily. Moreover, Belong also sends relevant service communications through email and SMS to provide timely notifications regarding the impending outage.

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Results

This particular email campaign was rolled out over five days, each day included a different offering. The final result was to produce different color schemes which represented for each of the days of the sale, whilst also sticking to a mysterious theme. Overall the campaign performed very well, which included a large number of accrued customers and a significant boost in sales.

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Involvement

Position: Visual Design Lead
Duration: Mid 2017
Company: Envato

Team members

Developers, Customer service, Product managers, Marketing managers, Marketing director

Contributions

Creative Direction, Art Direction, Visual Design, Project Management, Graphic Design, Sketching, Marketing, Illustration, Marketing, Animation

Selected work

Network OutagesUX/UI Design, Product Design

Icon DesignVisual Design, Icon Design

TrendsettersVisual Design, Creative Direction

TroubleshootingUX/UI Design, Product Design

Customer DisconnectionsUX/UI Design, Product Design

Envato StudioUX/UI Design, Product Design

ThemeforestUX/UI Design, Product Design

Audio on ElementsVisual Design, Creative Direction

Power WeekVisual Design, Creative Direction

New projects, questions or anything else.

rblackney@gmail.com

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