In late 2017, ThemeForest needed to update its marketplace due to an outdated user interface that did not cater well to the increasing mobile audience. The existing design featured small item cards, tiny theme thumbnail imagery, and important information and actions were often hidden from potential buyers.
As part of the project, I was assigned to collaborate with the Envato Market design and product teams to revamp ThemeForest's legacy user interface. The objective was to enhance the user experience, increase conversion rates, and meet the needs of modern theme purchasers.
Position: Product Designer
Duration: Mid 2017
Company: Envato
Product Design, UI Design, Prototyping, Stakeholder Management, Sketching, Wireframes, Design Systems
Working closely with the design and product teams, we implemented several improvements to make ThemeForest's interface more mobile-friendly and user-friendly.
The implemented changes had a significant impact on ThemeForest. The updates made the platform more attractive and user-friendly for the growing mobile audience. With the combined efforts of the product design team and myself, buyers could now discover and purchase themes and templates with greater ease and satisfaction.
Position: Product Designer
Duration: Mid 2017
Company: Envato
Developers, Customer Service, Product Managers, Marketing Manager, General Manager
Product Design, UI Design, Prototyping, Stakeholder Management, Sketching, Wireframes, Design Systems
Selected work
Network OutagesUX/UI Design, Product Design
Icon DesignVisual Design, Icon Design
TrendsettersVisual Design, Creative Direction
TroubleshootingUX/UI Design, Product Design
Customer DisconnectionsUX/UI Design, Product Design
Envato StudioUX/UI Design, Product Design
Audio on ElementsVisual Design, Creative Direction
Power WeekVisual Design, Creative Direction
Mystery SaleVisual Design, Creative Direction
