Rodney Blackney

Product & Visual Designer

Striking visual design for a campaign focused on highlighting new authors design trends.

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Situation

Early 2019 The Envato marketing team desired a new look for a campaign focused around highlighting newer Envato contributors and brand new items, that are gaining traction across the Envato marketplaces. The team wanted to avoid the typical transactional look and preferred something more illustrative and photo-based, but not overly polished and most importantly they wanted it to look different than anything we’ve done before since it is a new campaign concept focusing on all things new and trending.

Task

Collaborating with the email marketing team and the broader marketing team at Envato I produced, numerous hand-drawn backgrounds and patterns, implementing a bright color palette, and executed custom animations that gave the overall campaign a handmade frame by frame look and feel. We want this campaign to be a bit over the top/fun, ‘like a fashion show screaming the latest trends in one hit".

Project

Contributions

Creative Direction, Art Direction, Visual Design, Project Management, Graphic Design, Sketching, Marketing, Illustration, Marketing, Animation

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Action

Currently, when a planned outage is scheduled, Belong takes specific actions to inform customers ahead of time. They do this by updating the outage card on the customer's online account Manage Dashboard, allowing them to access outage-related information easily. Moreover, Belong also sends relevant service communications through email and SMS to provide timely notifications regarding the impending outage.

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Results

The design trendsetters campaign performed well and the bright and bold creative direction resonated with the audience of digital creatives and buyers of new items on the Envato marketplaces. The creative was rolled out across various marketing platforms mainly the email and social channels and was the project was a success all round.

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Involvement

Position: Visual Design Lead
Duration: Mid 2017
Company: Envato

Team members

Developers, Customer Service, Product Managers, Marketing Manager, General Manager

Contributions

Creative Direction, Art Direction, Visual Design, Project Management, Graphic Design, Sketching, Marketing, Illustration, Marketing, Animation

Selected work

Network OutagesUX/UI Design, Product Design

Icon DesignVisual Design, Icon Design

TroubleshootingUX/UI Design, Product Design

Customer DisconnectionsUX/UI Design, Product Design

Envato StudioUX/UI Design, Product Design

ThemeforestUX/UI Design, Product Design

Audio on ElementsVisual Design, Creative Direction

Power WeekVisual Design, Creative Direction

Mystery SaleVisual Design, Creative Direction

New projects, questions or anything else.

rblackney@gmail.com

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