Visual Design
Twenty20 Launch

Creative direction for the launch of a stock photo subscription service Twenty20, joining Envato.


01 — Background

During 2019 I collaborated with the Envato Design team to lead the creative direction for a newly acquired product, Twenty20, a stock photo subscription service. Containing a library of millions of images it would become part of the Envato Elements, giving Elements subscribers even more ways to get their creative projects done.

Below: Creative exploration for onsite advertising

Below: Onsite advertising for Envato Elements


02 — Process

Working with an existing style guide and the Envato brand I created an on-brand creative launch across campaigns and the landing pages. With the addition of a new brand into the Envato ecosystem i was required to collaborate with marketing and brand leads to deliver compelling and informative campaign rollout.

Below: Rollout for social media

03 — Outcomes

Twenty20 has been a valuable asset to the Envato Elements and the creative direction for the launch played well with other brand requirements while informing the Envato Elements subscribers the value they would recieve with the addition of new content to Envato Elements.


Position: Senior UI Designer
Duration: Mid 2016 - Ongoing
Company: Envato


Developers, Product Manager, UX Researcher, UI Designers, Project Managers, UX Designers


Product Design, UI Design, User Research, Prototyping, Project Management, UX Design Sketching, Wireframes, Icon Design, Typography

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© Copyright — Rod Blackney 2020
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